Most people can write. Just like most people can draw, sing, drive long distance, cook and dance. But just because we can do all these things, doesn’t mean we can make the best possible job of them.
My vegan cooking tastes OK, but I'm new to this scene and need to move beyond chickpea and spinach curry. And while I’m happy to drive pretty much anywhere, there are more relaxing and productive ways to travel.
There’s a vegetarian market stall in Cardiff - the city where I live - called Clancy’s. They make vegan lunches and snacks that taste great. It’s a pleasure to buy them as they’re so much better than my own cooking, with no kitchen cleaning involved. When it comes to travelling to another city, I’ll happily pay to catch a National Express bus, allowing me to chill out and read or write instead of needing to concentrate on the road. I can also feel good that I’m travelling in a more environmentally friendly way.
So what value can a copywriter bring to your business compared to the DIY method of writing for yourself?
Saved Time + Pain
You’re busy running a business or organisation, and some of the hours in your day have to be spent sleeping. (If only ‘they’ could come up with a cure for that). A copywriter will choose the best possible words for you, while taking on the burden of putting them together in excellent sentences. No more slaving over a hot pen. I'm pretty sure you can find another use for this saved time.
A Fresh Pair of Eyes
A good copywriter will take time to get to know you and your company or organisation. While you might know it better than anybody else in the world, there is such a thing as being too close. A copywriter will have a tried and tested, structured way of gathering the right information, and a plan for putting it altogether, without the bias and emotion of being directly involved in the business. They will ask you lots of questions and objectively pick out the key points that fulfil the message you’ve hired them to convey.
Carefully Chosen, Proofread Words
Words matter when presenting your service or product to the world. So does grammar. Spelling errors, typos and clunky sentences could switch off potential customers and influence them to take their business elsewhere. A copywriter will make sure your words read smoothly, representing you as the pro you are.
A brand voice that’s distinct will help your audience engage with you and feel part of your community. A copywriter will write in your existing brand voice or help establish one for you, making sure you and your business are accurately reflected across all of your published words.
Many copywriters are versatile writers, and also write creatively - meaning they can apply this creativity to your project. Looking for something inventive, off the beaten track, or something that stands out a little more than the usual? A creative copywriter will be able to help.
So, to summarise, a good copywriter will make you:
- Sound better
- Look better, and...
- Make your life easier